Resumen
College student attendance at campus sporting events has been declining for a number of years with administrators looking for ways to reverse that trend. There are multiple reasons for the declining attendance and a multitude of possible solutions have been proposed. This case examines the situation for the football program at one mid-sized university, providing data from a representative cross section of the student population. Readers are tasked with making recommendations based on the data and to describe methods of evaluating the success of any changes.