Resumen
Companies, like human beings, also have five senses: marketing, sales team, service, contact centre and analytical; and doing without one of these would mean possessing a disability. Thus, a study of the satisfaction with a tourist destination is a highly relevant factor for tourist supervisors, since its results make it possible to find out about the right sales strategies and decisions that have to be adopted in order to improve the management and the competitiveness of the destinations. This study aims to check the level of dependency between two fundamental elements of the behaviour of tourism consumers, such as the reason why the trip was undertaken and the tourist?s objective satisfaction.