Resumen
How can the interactive mode of a map be optimized to facilitate efficient positioning and improve cognitive efficiency? This paper addresses this crucial aspect of map design. It explores the impact of spatial reference frames, map dimensionality, and navigation modes on spatial orientation efficiency, as well as their interactions, through empirical eye-movement experiments. The results demonstrate the following: (1) When using a 2D fixed map in an allocentric reference frame, participants exhibit a high correct rate, a low cognitive load, and a short reaction time. In contrast, when operating within an egocentric reference frame using a 2D rotating map, participants demonstrate a higher correct rate, a reduced cognitive load, and a quicker reaction time. (2) The simplicity of 2D maps, despite their reduced authenticity compared to 3D maps, diminishes users? cognitive load and enhances positioning efficiency. (3) The fixed map aligns more closely with the cognitive habits of participants in the allocentric reference frame, while the rotating map corresponds better to the cognitive habits of participants in the egocentric reference frame, thereby improving their cognitive efficiency. This study offers insights that can inform the optimization design of spatial orientation efficiency.