Resumen
Avocado is an important export and consumption product in Colombia, and its economic importance is expected to increase in the coming years. With its vast potential territory for avocado cultivation, the department of Cauca is a crucial area for producing this variety. However, small producers in the region often need more knowledge of the most suitable locations for planting. This study seeks to determine the ideal areas for Hass avocado cultivation in Cauca using geographic information tools and multi-criteria decision analysis, using a set of official data from different governmental entities and the hierarchical analytical process that allows determining the intensity of the interrelation of factors in the cultivation of Hass avocado. The results indicate that the municipalities near the Popayán plateau have the most significant potential for Hass avocado production, using the analytical hierarchy process. Approximately 9.2% of the administrative territory of the region is classified as highly suitable for Hass avocado cultivation, and an additional 14.2% is considered moderately suitable, constituting about 700,000 hectares of arable land. This research provides decision-makers and producers with valuable knowledge to support and improve Hass avocado agriculture in the region by implementing agricultural engineering practices.